MY FULL PRODUCT LAUNCH FORMULA 2024 REVIEW (UPDATED)
Want to learn exactly my thoughts of the PLF Course?
Read my full review below or watch the video below about our Product Launch Formula Course and How It Has Impacted Our Lives!
Hi, my name is Paul Pruitt. I am doing a personal review of our experience, my wife and I's experience of Product Launch Formula, also known as PLF.
Now, what is PLF? What is Product Launch Formula?
This is simply a beautiful, incredible course that a gentleman by the name of Jeff Walker put together and Jeff is the guru's guru. Over the last several years, Melissa and I have invested tens of thousands of dollars a year in many courses and many memberships and gone to many private masterminds, high level mastermind private events, and the one thing that we found in common over and over again is a lot of the gurus, a lot of the thought leaders that we were following, were mentored by Jeff Walker, that they utilize his system. So these people that actually had, that we were paying money to and following, they themselves learned the methodologies and the skills and the frameworks and everything from this gentleman, Jeff Walker.
Now, Jeff has a very popular book and we start off there called Launch, and you can pick that up on amazon.com. What we learned were some very simple, fundamental philosophies, as far as how to get people excited, how to get people excited about a product or service before you actually offer it. Get people desiring, basically waving their hand in an ethical way to say, "Hey, I really desire your thing."
Will this work for real world products/services or just online products/programs?
And we did this, we actually utilized this in the real world with our brick-and-mortar photography business for several years. We had sessions booked out for years using Jeff's frameworks. And then we did that for weddings as well. We got it to the point where we actually raised our prices over and over again. We started off below $1,000, when we first started off weddings many years ago, and then as we used these methodologies and these frameworks, what happened was we created desire and anticipation. We created basically, a virtual waiting list of people that wanted us.
And what happened is we averaged between, in a range between 5 to $7,000 per wedding, upfront, in a market that was about $1,000 to $1,500. And then from there, when Melissa and I got married a couple years ago, we actually stopped doing weddings and we leaned 100% into headshots. And in 2019, we actually, with a smile on our face, closed our photography business down. We did over 5,000 headshots that year. It was the best year ever. We were making multi six figures in our business, but what it is is, we duplicate the same things online. We had online courses and memberships that we leaned into over the last several years.
Can you use PLF's Methods for your online business as well?
We used Jeff's launch strategies that he teaches inside of PLF, inside of the Product Launch Formula course. And we use those frameworks and we refer back to them, even in recent launches, where we are doing webinars or we're doing free training video series, we would actually go out and we had used the steps that he had.
I just remember doing an online challenge recently for a Facebook Ads course that we launched and with that, when I did the challenge, it was a five day challenge I actually went through and for each day I looked at his mental triggers and also the frameworks and the limiting beliefs I had to overcome and how to handle objections and everything. Embedded that purposely into each of the training pieces, so that by the time we got to the end of it, and we actually did what's called Open Cart, where we actually opened up the opportunity for people to be able to invest in the full-bloomed course itself, we had a virtual line around the corner, of people that highly desired it.
So it's very effective. It's something, those of you that know me and Melissa, we teach people how to do online and offline sales funnels and marketing and branding and positioning. I've been doing this my entire adult life. And the course really broke it down step by step. And I will say, when it comes to the book, it's one thing. It's like reading a book and you get that one level, but Melissa is a reader, she processes through reading. On my end, and I don't know if that's photographer me or what it is, but I need to hear and see things happen. You give me a manual on something, I'm not going to read it, I'm going to tinker around with it.
How long do I get access to the Product Launch Course?
And that's the great thing about the courses, you get the lifetime access to this version of the course. So what happens is we are able to dive in and that's what I just did when that recent launch, I went back to the course, the existing version, and I went back through those specific lessons that helped us get more clear on what the messaging in the framework. And also that helped me with even our own ads that we're doing for an ad course, it allowed me to actually know exactly what mental triggers it might, what's the purpose behind these ads so that it does allow people to flow into a natural buying process.
Now, here's the interesting thing. This works online, it works in the real world and we've helped people out, in real world, even down to daycares, we've helped personal coaching clients with this. But it's something on our end, from a course owner standpoint, is it worth it? Is this maybe meant for you? Maybe it worked for us. I have to say, the people that we coach through, we share some of these methodologies in our own interpretations. And it's something that we're helping a lot of real world people and also people that are doing exclusively online stuff. And there's a couple of them that are in between.
Is this Product Launch Formula Salesy or Hard sales?
And I'll say, if you're looking for a get-rich-quick type thing, this is definitely not it. What I love about Jeff is he shares how to sell without being salesy, without being hard sell, without having all those internet marketing guru-y, weird, awful feelings. This is really helping people indoctrinate themselves, to see with a clear mind, the value that you give, because it's very value-driven and that you are going to track. It's going to be a reciprocation, where you put into the world, how the methodologies in PLF are, is that it will reflect back and you'll pull in the people that are very in line with your values, your beliefs, the way you think and the way you do things. And it's this natural reciprocation ends up happening. The right people themselves will make a buying decision before you even ask them to do it.
And I think that's what we really love, because the one thing, even with us being a JV and being a joint venture partner here as an affiliate, not only are we alumni and not only do we utilize this on an ongoing basis when we do our own launches and put our own products into the marketplace, but it just got to the point that Melissa and I were just like, we love this so much and we love helping people navigate this, that it's like, why don't we give back and more formally, do a joint venture relationship with Jeff and with Product Launch Formula? Because in this case, what happens is not only our own experiences, but we can actually take what Jeff has done for us and we can give some bonuses. We can help and give our own time, coupled with what he's doing and his bonuses and his coaching and everything that he does. We can couple it with our own pieces to be able to help guide those that come in through our bonus experience as well, to do the same thing.
Best Kept Secret of Product Launch Formula - Bonus Community / Alumni Group
So that's what I'm really excited about because not only with our review on our own experience of going through the modules and the courses and having the coaching and I had to say, the biggest kept secret outside of the course itself is the alumni group, where we have other people just like ourselves that have made this investment. So it's way better than being some huge free Facebook group where everybody has an opinion, these are people who are entrepreneurs just like us that are invested and we're all taking the conversations way more seriously. We've actually developed friendships with alumni. We've done joint venture relationships ourselves as far as sharing audiences and traffic.
Who is PLF right for?
So instead of going at this like a scarcity mentality, it's an abundance mentality. We've actually partnered with other people that we would have thought were competitors, but instead, by using the frameworks and what we've learned and the cooperative nature that Jeff teaches, one of the methods that he teaches is called the JV launch, where we actually look at people that have the similar audience that we have, and we can be more open-minded. Instead of thinking the pie is going to get cut in smaller pieces, we look at a bigger pie, a bigger opportunity where we all can help one another out because not everybody that comes into our world wants our thing, they might want something else. Just like here, what we're doing with the partnership with Jeff, with his program, we believe in it. It's not hard sales, it's really incredible.
Who is PLF NOT right for?
Now, again, if you're looking for the quick buck, if you're looking for the magic bullet, if you're looking for those fake sales tricks, shiny object things, this is probably, definitely not for you. You're going to put up the sleeves. You're going to have to put in some real work because he's giving you real actionable steps. Real frameworks. You're going to get swipe copy, and in this world, swipe copy, that's basically getting a template of the words to say, Here's what the emails look like. Here's what the ads look like. Here's what the scripts look like, so you don't have to reinvent everything.
How did we apply what we learned from Product Launch Formula?
And that was incredible for us because I remember when we first went through all this, what we were saying was totally wrong. We thought, Oh, this is what we should say and everything. We're seeing what everybody else is doing, and what we didn't know is behind the curtain. What are the real levers being pulled behind the curtain? What are they mental triggers? What are those other things that you're not seeing is obviously on the outside? And that takes a little bit of work. It took us a little bit of practice. It wasn't perfect for us right out the gate, but what it was is we kept with it, and it's what allowed us to retire out of our brick-and-mortar.
What impact has Product Launch Formula had on our lives?
Now, Melissa and I are location independent. We have the opportunity to travel wherever we want and do whatever we want. And we're very, very blessed in our own story to be able to do this. And that's why in just not even reviewing this, but also us being an affiliate with Jeff, is that we have the opportunity to give some of that time back, and our expertise back through our bonus experience so that we can actually have and help guide those that want to come through our link and come through our bonus experience so we can support them also through that process.
And I'm hoping that's you as well, because we can sit here and talk all day long. It's incredible as far as the modules and the different lessons, and I'll have a breakdown for you for that separately, but just to understand that at the end of the day, do we really need another course? Do we really need another thing out there? No, we need clarity, we need to look at what makes sense and what's working. And when Melissa and I realized we paid all this money to sit in all these different rooms with all these different people and spend tens of thousands of dollars a year, and they kept referencing the same guy. They kept referencing Jeff Walker. And it was like, they were part of his high level mastermind. All of these people, there was no exception over the last several years. And it was just like, Well, why aren't we just going to the source? Why aren't we going to the source? And that's exactly what we did. And that's what's helped make all the difference in the world for us.
Is Product Launch Formula a Scam?
No way. We have experienced real results ourselves and also know way too many people first hand that have gotten real results from what they learned from within PLF and from Jeff Walker. Now, again, this is not for anybody that's thinking that they're going to get rich quick and that they're going to just do things once and it's just going to magically happen. You're going to have to put in some sweat equity, you're going to have to take the time, go through the lessons, go through the course, get in his coaching that he has as part of the course itself, as well as the bonuses that we have. All the framework is sitting there built for you. He's had well over a billion dollars of sales of all the students, including us in that jumbled up group that have contributed to the successes, because he refines it every year and it gets better, better.
And that's what's also great is the alumni element of this, is you'll get the current version right now, and just like what we got during this bonus experience, I got an email this morning, as I was recording this video, that gave us an ability to upgrade to this year's support and coaching and all the other new bonuses and everything like that for 10%, for 10% of what the course sells for is what we're able to upgrade to get a brand new series of coaching and support and everything that comes along with all the extra bonuses and stuff like that.
So, we're just like the Hair Club for Men. We're not just somebody who's talking and promoting. Those of you that know Melissa and I know that we do not do any affiliate relationships with companies that we have not personally done business with, that we ourselves are using actively. And this is all about longterm relationships, about ethical selling. And it's something that we would love to support you also through our review, feel free to reach out. If you're on the fence and thinking about investing in this course, if you go to our bonus experience, you're going to see, I have my phone number right there. You can call, you can text me. If you go to exit pop that page, what will happen is you're going to get a popup from me that will also have a form that you can fill out so we can jump on a Zoom call.
So this is just something I would love to be able to support and help you because this is impacted Melissa and I's life, it's totally changed our lives. And it's something that we watched it over and over again change our friends' lives. And it is the real deal. It's the real deal. And that's what I'm really excited because again, when it came to launch the book originally, and then coming into the free masterclass that Jeff gives. And then from there, moving into his full blown course and full bone support.
Everybody who's anybody within the online marketing space follows Jeff Walker. And I wish that we just would have figured that out years ago, because we would have skipped a lot of steps in between and we would have went right to the source of understanding launches and understanding how to properly create desire and anticipation and selling in an ethical way that doesn't even feel like selling. It's not sleazy. It's not hard sell, it's very ethical. It's very open and it's leveraging story and understanding why we make decisions as human beings in. And he covers it every single step of the way through the entire course, as well as there are coaches who will help guide each of us through those processes as well. And that's what I really love.
Now, Jeff is very detailed. He is very, very detailed. So when you go through the lessons, one of the things that I caught early on is that he has nice, steady pacing and a deep voice, like me. And what happens is that if you are somebody that needs somebody, like 50,000 miles an hour, you're going to have to watch a couple of the lessons like I did a couple of times, because it's just something that he goes very in depth with the materials. So it's not this high level fake stuff that you see out there where you can get disappointed when you invest in something. He really goes in deep on the topics and he takes his time to explain through, so you truly understand.
So just, it's one of the caveats that I'd say is that for me, I had to go back through, but it's like a resource library for me now, Melissa and I, like I was just sharing earlier on, when we went into our most recent launch, I went back, studied very specific lessons that allowed me to understand very clearly on what the purpose and the intent was of the launch in each of the lessons and what I needed to accomplish, so that we could get the desired outcome that we want.
And then in that particular launch, I'm just referencing within a period, we did a challenge launch right into an Open Cart. It was $1,000 course, a Facebook Ads course it was $997. And during the challenge, we did a challenge. So we actually modified the PLF system and we put a Product Launch Formula system, and we put it inside of a challenge launch and coupled those two together. We actually, with a VIP experience that we put in, we made a little over $8,000 while we were running the challenge. So we made money on our ads, which is incredible. It didn't cost us money, we actually made a profit on our ads and building our email list, it's just shy of an extra 1,000 people on our email list. But then we also had 57 people that invested on the backend. So we made over $65,000 in a matter of less than 10 days.
And it was just a whim. It was just something I said to Melissa, "Hey, you want to do this?" Because we just came off a live event, we were a little pumped up and I was like, "Hey, let's just put the Product Launch Formula system. Let's watch Jeff's, these particular videos inside the training course." It was just that one piece inside that allowed us to have this reality right now. And we've done this over and over again through the years. So it's just something I would love to be able to talk to you more about it. If you're on the fence and you're thinking about investing in the course and you're investigating it, you want to learn more about our experiences with Jeff, we personally have met him and we've hung out with his team in his live event at Product Launch Formula Live, PLF Live.
And it's just something that we have direct insight. And this is all before we made a decision recently to become an affiliate. So this is us being a consumer, being a raving fan client, having the results over and over again, that it led us to this opportunity now to lean in and just more formally, be able to not only just become an affiliate, but also a JV partner where we had the opportunity. Because you clicking that link gives us the opportunity that we do make a stipend from the referral fee, if you do invest in the course, but what happens then is, because we make that money, we can take that time, that energy resource in our bonus experience and just take what Jeff has already created in the framework and the lessons and the coaching and all the trainings and the bonuses he has, we're able to it on steroids by giving you all the things, just like how we've launched our three ideas that we did in 2019, how they became multi six figure businesses.
And we are going to show you the behind the scenes. You're going to get that as one of our bonuses, you are going to get exactly how we did the challenge that I just talked about. The challenge launch, you're going to get that entire debrief and the swipe copy and the template, exactly how we pulled that off as well as many other bonuses and templates that's in our bonus package itself. And one thing about us is that we are new to the JV game in general, in the space. So we have a smaller group of people, so we're more intimate and we're more hands-on than others that are serving tons of people, either hundreds or thousands of people where you're going to get that hands-off approach there.
So we're real people, those of you that know Melissa and I, we're very approachable, we're very down to earth. We're super excited that you took the time to listen and or read about this review. It's very open and very honest, and it's something that we love to have you join us in the bonus experience. So go ahead and click the button and join us inside the bonus experience when the cart is open. And we look forward to a win-win relationship where we also can be part of your journey in launching your products and services as well.
I'll talk to you soon. See you on the inside.
Here's why we LOVE Product Launch Formula
Includes the full PLF training program and portal that takes you through all the strategies and tactics that have driven over a BILLION dollars in launches by Jeff's students. You'll get 9 modules that walk you through creating your first launch .. and then growing your launches from there.
Complete launch videos and scripts from launches in various markets, with full breakdowns by Jeff. If you love to learn by example, this is pure gold.
8 weeks of weekly Coaching Calls with Jeff's in-house team of coaches. The really powerful thing about these calls is you not only get a chance to ask your questions, but you also get to hear the questions and answers from other PLF students.
It includes a number of other Bonuses from Jeff, including his trainings: "Launching Your List" , "Your Tech Stack Quick Start", "Live Launch", and so many more designed to give you crazy awesome results with your launches!
And that is just the beginning. Are you ready to tap into your knowledge, skills, and talents to launch, which is STILL the single most effective way to make sales, create an impact, and build a business!
Paul and Melissa Pruitt's exclusive Product Launch Formula Bonus Experience that gives you the coaching, accountability, and action steps to help you take Product Launch Formula, apply it to your business, and skyrocket your growth!
Click the button to learn more about our Product Launch Formula Bonus Experience!
Take a Look of what Product Launch Formula makes possible
We've been super intentional to build a business that has allowed us freedom with our time, the ability to travel, and the foundation to make a difference in people's lives.
How did we do it?
We've have invested in ourselves over and over again through courses, memberships, coaching, masterminds, and live events.
And Product Launch Formula has been the BEST money that we've invested in to grow our business.
With the knowledge we've learned through Product Launch Formula, we've launched several six figure courses and memberships that financially helps our family and others. It's allowed us to move our business completely online to give us financial stability during uncertain times.
We've expanded our network of likeminded entrepreneurs, which have led to collaborations and joint ventures that have grown our business.
And best of all, we've built a business that we are super proud of. We've experienced the power of launches using Product Launch Formula and know it can change your life too!
Try Product Launch Formula Risk Free
And remember Product Launch Formula comes with a full 14 day money back guarantee.
This is your opportunity to test out PLF with ZERO risk!
Jeff's free training is pretty sweet and we are excited to join in this study group with you as well! Keep in mind that Jeff will also be making an offer for his full blown course at the end of the free training series and by using our link above and other links through the program we will potentially benefit from a referral fee. As you know, we don't promote anything we do not personally believe in or have direct experience ourselves. We have used the knowledge we have gained from Jeff's program to have our very own six figure launches of courses and memberships over the years. This is why we finally decided it was time to more formally create this JV relationship with his company during his launch. We are students of Jeff, not just a random affiliate. We believe that makes a huge ethical difference when it comes to us spreading the word about mentors we have had that have lead us to the successes we enjoy. I hope that makes sense and we look forward to this entire experience together!